2025 was a landmark year for Druid Sport, a year defined by transformation, fresh ambition, and a rapid expansion of our global footprint across football, tennis, and the wider world of international sport. 

From launching our new brand identity to deepening our presence in Asia and forging meaningful relationships with leading athletes and federations, last year reaffirmed our belief in the power of sport to connect businesses to key fan bases, elevate communities, and unlock new commercial possibilities.

As we look back, here are a few highlights that shaped our journey in 2025.

Rebrand & Website Launch

The year started with a bold step forward: the unveiling of the new Druid Sport brand logo and website. This refresh brought to life our evolution into a global boutique sports marketing agency which is international in reach, always personal in approach, and ambitious in our commitment to delivering an expert offer internationally.

The rebrand sharpened our narrative, clarified our services, and showcased our growing portfolio of world-class clients. Supported by a redesigned digital presence, the launch marked the beginning of a more focused commercial strategy, positioning Druid Sport as an agile, still boutique agency ready to meet the demands of rapidly shifting international markets.

AFA Appoints Druid as Exclusive Commercial Representative in India and China

One of the most significant milestones of 2025 was Druid Sport’s partnership with the Asociación del Fútbol Argentino (AFA), bringing the Argentine National Teams’ commercial rights to two of the world’s most populous markets: the Indian subcontinent and China.

With both markets showing surging interest in elite global football — and with Argentina’s reigning global champions status powering unprecedented demand — the timing could not have been better.

Our team worked on the ground to introduce new brands to the AFA ecosystem and seed opportunities for integrated campaigns, that build deeper connections between fans and one of the world’s most loved football nations.

This expansion not only strengthened AFA’s international footprint but also reaffirmed Druid Sport’s role as a trusted partner to federations seeking strategic, long-term growth in Asia.

Championing Women’s Sport: Connecting with the Ons Jabeur Foundation

At the WTA Montreux Nestlé Open 2025, our Geneva team had the privilege of meeting tennis icon Ons Jabeur and her husband, Karim Kamoun, marking the beginning of a meaningful connection with the Ons Jabeur Foundation.

Ons is more than a three-time Grand Slam finalist and former World No. 2. She is a barrier-breaker for Arab and African women, a role model for millions, and one of the most influential voices advocating for opportunity, accessibility, and equality in sport.

Her foundation’s mission, to support youth, women, and under-served communities across Tunisia and beyond, aligns closely with Druid Sport’s growing women’s sport practice. Our goal is to build partnerships, create visibility, and amplify the movement that women’s sport represents: one of the most powerful and transformative forces shaping the future of global sport.

This connection marks an exciting chapter in our commitment to championing athletes and organisations that drive real societal impact.

New Horizons, Hires and Office Openings in India and Saudi

Druid Sport announced the opening of its first permanent office in India, with a new base in Mumbai marking a major step in the agency’s international growth strategy. The expansion reflects Druid Sport’s commitment to serving rightsholders and brand partners more closely across the Indian subcontinent.,

In 2025, Druid Sport accelerated its international evolution with the appointment of Pranav Mani Chinnaswamy as Vice President, strengthening the agency’s senior leadership as it scaled across key global growth markets. Based in Riyadh, he plays a pivotal role in shaping Druid Sport’s commercial proposition across Saudi Arabia and internationally, working closely with CEO Diarmuid Crowley following the agency’s recent investment round. A globally experienced sports executive, Pranav leads the agency’s involvement in landmark projects including Saudi Arabia’s Sports Boulevard and major naming-rights opportunities aligned with Vision 2030. His career spans India, Europe, Latin America and the Middle East, reflecting Druid Sport’s commitment to attracting exceptional talent and expanding across high-growth markets. He is supported locally by Madhawi Almousa, Sales Support Executive in the Riyadh office, strengthening on-the-ground delivery for the Sports Boulevard project.

Alongside the India office launch, the agency has strengthened its team with the appointment of Roshan Joseph as GM India and Yojana Mohata as Senior Partnership Executive.

These developments underline Druid Sport’s ambition to combine international expertise with strong local insight across some of the world’s fastest-growing sports markets.